Tips Business Online

Being a small business owner is not an easy job in today's demanding business environment. You got payroll to meet, customers to keep happy, bills to pay, etc. Not to mention trying to grow your business amidst all this chaos. The key to business owners being able to meet the demands that are being placed on them is to create systems in their business. Being able to implement systems in your business leads to automation and automation leads to freedom. One of the areas where systems and automation can have a real impact are in our sales and marketing functions.

The key to growing your business relies on capturing your leads and then to stay in front of your prospects until they are ready to buy. Most of your customers will not be ready to purchase your product or service the first time they contact you. The reality is it will take most potential customers on average 4-8 times hearing from you before they convert to a sale. One of the most powerful sales and marketing automation systems on the market is a product called Infusionsoft.

Infusionsoft allows a business owner to capture their leads from places like a website, Facebook, landing page, etc. Once you've captured the lead, you can then you can nurture the lead through a series of nurture sequences. Infusionsoft will help you close the sale by identifying whom your hot prospects are. One of the most powerful features in Infusionsoft is lead scoring. With lead scoring based on behavior, I can increase or decrease a prospects lead score. For example, let's say I sent out an article talking about some aspect of my product. Well, I want to know who is clicking on the article link. What I would do is once someone clicks on my article link, I would I assign a lead score of 3 points. Once someone actually clicks on the article link, their lead score goes up by 3 points. Conversely, let's say lead unsubscribes to my newsletter. What I would do in that case is subtract 25 points from their lead score. This tells me that this person is probably not too interested in my product or service. Again, Infusionsoft helps you identify who is hot and who is not.

I love the fact that I can put Infusionsoft on auto pilot. Having Infusionsoft automatically reach out to my leads and invite them to some kind of event, read an article, or just simply meet with me is very powerful. It saves me a lot of time. If you are a small business owner and have not yet discovered the power of sales and marketing automation software, I would invite you to learn about it today. Having systems in your business to help grow your business can be an absolute game changer to achieve huge success.